Leveraging Data Science to Transform Consumer Insights into Strategic Advantages.
Leveraging Data Science to Transform Consumer Insights into Strategic Advantages.
With over a decade of experience, Steven Baez is a Principal Data Science Consultant specializing in consumer and B2B insights. He partners with Fortune 100 clients to uncover key consumer signals from disparate data sources—including online and in-store point-of-sale transactions, product reviews and feedback, website interactions, product usage data, CRM systems, and demographic & socioeconomic data—transforming them into actionable insights that drive sales growth, product innovation, and data-driven marketing strategies.
By leveraging advanced data science techniques—including artificial intelligence, machine learning, optimization modeling, and simulation modeling—Steven not only helps organizations build sophisticated models to generate consumer insights but also leads large, cross-functional teams of consultants and data scientists to develop and execute data-driven consumer and B2B strategies.
Holding a Master of Science in Data Science from Northwestern University with a concentration in Machine Learning and Analytics, Steven combines a strong academic foundation with extensive industry experience. His previous roles include Augmented Insights Manager at Accenture, Data Science Consultant at the Boston Consulting Group, and Business Intelligence Consultant at Dell Technologies.
Explore my proprietary Association Rules Model and how it can reveal hidden product insights from single item transactions.
Learn how Steven is advancing the field of reporting through the seamless integration of artificial intelligence and machine learning models into sophisticated dashboards, enabling his models to cater to diverse use cases.