With over 15 years of experience in data science, consumer insights, and marketing analytics, Steven Baez is an independent consultant specializing in customer intelligence and data-driven growth strategy. He helps organizations understand who their customers are, what motivates them, the behaviors they exhibit, and how to reach them with precision—transforming product usage data, CRM systems, digital interactions, and transactional signals into actionable marketing and sales intelligence.
Steven partners closely with clients to uncover their sales and marketing challenges, then develops frameworks grounded in data-driven decision-making and powered by modern AI and data science techniques. As a hands-on practitioner, he not only architects these frameworks but also leads end-to-end model development—from data engineering and feature creation to advanced machine learning development, deployment, and dashboard/KPI monitoring.
Beyond his technical depth, Steven has led cross-functional teams of data scientists and consultants across Fortune 100 and high-growth organizations, helping them design and operationalize scalable marketing and sales strategies, as well as internal capabilities in AI, machine learning, and business intelligence.
He holds a Master of Science in Data Science from Northwestern University with a concentration in Machine Learning and Analytics, and has previously held data science and analytics leadership roles at Accenture, The Boston Consulting Group (BCG), and Dell Technologies.
Transforming Consumer Data Into Measurable Growth Frameworks
Uncover the audiences that matter most with data-driven precision.
Identify what truly drives conversion—and where to invest for maximum impact.
Predict adoption, remove friction, and guide users to value faster.
Reach out to explore more frameworks.
AI & Machine Learning Deliverables That Drive Real Impact
Explore Our Powerful ML Model for Understanding Product Relationships on Single Item Transactions
Explore my proprietary Association Rules Model and how it can reveal hidden product insights from single item transactions.
Interactive Dashboards Are Only The Beginning...
Learn how Steven is advancing the field of reporting through the seamless integration of artificial intelligence and machine learning models into sophisticated dashboards, enabling his models to cater to diverse use cases.