About Steven

I’m Steven Baez, an independent consultant specializing in consumer insights, customer intelligence, and data-driven growth strategy. With over 15 years of experience at the intersection of marketing analytics, data science, and business strategy, I help organizations understand who their customers are, what motivates them, and how to reach them with precision.

My work focuses on transforming consumer data—product usage, CRM systems, digital interactions, firmographic signals, and transactions—into actionable marketing and sales intelligence. Through advanced analytics and applied machine learning, I help clients improve targeting, optimize spend, personalize experiences, and accelerate revenue growth.

I hold a Master of Science in Data Science from Northwestern University with a concentration in Machine Learning and Analytics. My approach blends technical depth with strategic clarity, enabling clients to make smarter, insight-driven decisions across marketing, sales, and product development.

I held leadership roles at Accenture, where I served as an Augmented Insights Practice Manager supporting Fortune 500 clients. I led the shift from traditional BI dashboards to machine learning–driven insights, built predictive frameworks for marketing and sales teams, and managed data science workstreams for CPG and Diamond clients (top grossing clients).

Prior to Accenture, I worked at The Boston Consulting Group, within their advanced analytics and data science practice. There, I developed consumer insight models, predictive analytics solutions, and data-driven strategies to support product development, pricing, marketing, and go-to-market decisions for clients across industries.

My early career roles at Dell Technologies and Liberty Mutual helped establish a strong foundation in model development, analytics consulting, and designing actionable intelligence for business stakeholders.

Across all roles, one theme has remained consistent: helping organizations understand their customers deeply and make better decisions through data.

My consulting work sits at the intersection of consumer insights, marketing analytics, and applied data science. I partner with executives, marketing teams, and cross-functional stakeholders to design frameworks and build solutions that deliver measurable business impact.

• Customer & Buyer Intelligence Behavioral, psychographics, firmographics, segment identification, and transactional insights. 
• Marketing Analytics & Revenue Optimization Marketing attribution, CAC/LTV insights, channel performance analytics, campaign diagnostics, and spend optimization.
• Predictive Modeling & Machine Learning Propensity scoring, customer adoption modeling, churn prediction, usage-based segmentation, customer persona modeling, sales conversion modeling, and more.
• GTM & Growth Strategy Enablement Data-informed GTM planning, ICP refinement, buyer journey insights, and sales/marketing alignment.
• Analytics Infrastructure & Enablement Data engineering, feature creation, dashboard development, KPI monitoring frameworks, and model operationalization.

Python • SQL • Databricks • Snowflake • PySpark • Tableau • Power BI • Alteryx

Machine Learning • Predictive Analytics • Segmentation • NLP • AI-Driven Insights

I turn raw data into strategic intelligence that helps organizations market smarter, sell more effectively, and grow faster.

I’ve partnered with a wide range of global brands, high-growth companies, and mission-driven organizations, including:

• Nike
• Mondelez International
• LinkedIn
• Anheuser Busch
• Starbucks
• Pfizer
• Melissa & Doug
• The Bill & Melinda Gates Foundation
• Davidson Kempner Capital Management
• …and others across technology, CPG, retail, financial services, and social impact

·  Northwestern University

         Degree: Master of Science in Data Science (MS)

         Concentration: Machine Learning & Analytics

         GPA: 3.8

·  University of Massachusetts Amherst, Isenberg School of Management

         Degree: Bachelor of Business Administration (BBA)

         Concentration: Management

         GPA: 3.6

·  Tableau Desktop Professional

·  Tableau Desktop Qualified

·  Alteryx Designer Advanced Certification

·  Querying Microsoft SQL Server 70-461