About Steven

I’m Steven Baez, a Principal Data Science Consultant specializing in consumer and B2B insights. With over 14 years of experience at the intersection of business strategy, data science, and business intelligence, I help organizations uncover hidden insights from consumer and business-to-business (B2B) data to shape sales strategies, optimize marketing campaigns, drive product launches, and enable impactful decision-making.

I hold a Master of Science in Data Science from Northwestern University, with a concentration in Machine Learning and Analytics. By blending technical expertise with a strategic mindset, I empower my clients to deeply understand their consumers and align organizational strategies to meet evolving market demands.

Before launching my consultancy, I held leadership roles at Accenture, where I was an Augmented Insights Practice Manager. In this capacity, I guided Fortune 500 companies in transitioning from traditional business intelligence reporting to machine learning-driven insights. Additionally, I led multiple workstreams for the 2020 Census, overseeing teams of data scientists, consultants, and machine learning engineers to develop and deploy models designed to detect and flag suspicious survey activity, ensuring data integrity and accuracy.

Earlier in my career, I worked in The Boston Consulting Group’s advanced analytics division, GAMMA. At BCG, I specialized in developing and implementing advanced analytic solutions to address diverse client challenges, with a primary focus on consumer insights. Leveraging statistical modeling, machine learning, and interactive reporting, I delivered data-driven strategies and models that empowered clients to make informed product development, marketing, and sales decisions. Additionally, my professional journey includes impactful roles at Dell Technologies, Liberty Mutual, and Sun Life Financial, where I refined my expertise in model development, business intelligence, and analytic consulting.

I work closely with stakeholders to design customized frameworks that leverage consumer insights and data science to drive strategic decision-making. As a Principal Consultant, I balance hands-on technical expertise with leadership, building advanced models, uncovering actionable insights, and guiding teams of consultants, data scientists, data engineers, and business intelligence developers. 

With deep proficiency in tools and programming languages such as Python, Databricks, SQL, Alteryx, and Tableau, I ensure scalable, data-driven solutions that deliver measurable impact. By seamlessly integrating AI, machine learning, and consumer insights, I help organizations transform raw data into strategic intelligence—empowering them to refine marketing campaigns, enhance product positioning, and accelerate business growth.

My expertise spans the following areas:

Consumer Insights:

• Consumer Behavior & Psychographics
• Market Segmentation & Audience Targeting
• Consumer Sentiment & Brand Perception
• Marketing & Ad Performance Analytics
• Product Demand & Innovation Insights
• Customer Retention & Loyalty Optimization
• Omnichannel & Path-to-Purchase Insights
• Competitive & Market Intelligence

AI & Data Science:

• Machine Learning & Predictive Analytics
• Deep Learning & Neural Networks
• Reinforcement Learning
• Simulation Modeling 
• Statistical & Causal Modeling 
• Natural Language Processing (NLP)
• Business Intelligence

I’ve partnered with globally recognized organizations across diverse industries to deliver tailored data science and strategic solutions. My portfolio of clients includes:

• Nike
• Mondelez International
• LinkedIn
• Anheuser Busch
• Starbucks
• Pfizer
• Melissa & Doug
• The Bill & Melinda Gates Foundation
• Davidson Kempner Capital Management
• And more

·  Northwestern University

         Degree: Master of Science in Data Science (MS)

         Concentration: Machine Learning & Analytics

         GPA: 3.8

·  University of Massachusetts Amherst, Isenberg School of Management

         Degree: Bachelor of Business Administration (BBA)

         Concentration: Management

         GPA: 3.6

·  Tableau Desktop Professional

·  Tableau Desktop Qualified

·  Alteryx Designer Advanced Certification

·  Querying Microsoft SQL Server 70-461