AI-driven consumer insights for better marketing analytics.
I help companies — and the consulting firms that serve them — turn customer and transaction data into decisions about who to target, what to build and where to invest. Principal data scientist who runs the engagement with your stakeholders and builds the models.
Three questions every marketing leader is asking. Three frameworks that answer them.
Audiences that matter
Who buys, who's about to leave, and who's worth the next dollar — segmentation, propensity, churn and brand health.
What drives conversion
Which channels and campaigns actually move revenue — marketing mix modeling, attribution, CAC / LTV and product pairing.
Adoption and time to value
Who's ready for what you just launched and where they stall — readiness scoring, activation analytics and journey friction.
Two doors. Same principal practitioner behind both.
A principal data scientist you can put in front of your CMO
For marketing, growth, product and analytics teams that need consulting-grade insight without the consulting-firm overhead — and someone who will still be there to build it.
Practice-lead-level capacity for pursuits and delivery
I've sat on your side of the table at BCG and Accenture. I know what a proposal needs, what a deliverable has to look like, and how to run a client workstream under your brand.
Models that shipped.
Product-pairing analysis to lift e-commerce revenue
A proprietary association-rules model that finds product relationships even in single-item transactions, used by a global footwear and apparel maker to drive attach rates online.
Brand health and consumer retention across a portfolio
A machine-learning brand-health model measuring performance, retention and cross-brand engagement — the evidence base behind a portfolio's marketing and growth decisions.
Fifteen years turning customer data into decisions.
Steven Baez is an independent principal data scientist. He built consumer-insight and predictive models at The Boston Consulting Group, co-led Accenture's Augmented Insights practice for Fortune 500 clients, and now advises companies directly and partners with consulting firms on pursuits and delivery.
Have a customer question, a dataset, or a proposal due?
Thirty minutes is enough to tell you whether I'm the right fit and roughly what it would take. No pitch.