Work

Insights that changed a decision. Models that shipped.

Thirteen engagements across CPG, retail, financial services, technology, education and social impact — grouped by what was actually delivered. Client names are withheld where the work was under a firm's brand or an NDA.

Applied AI & ML

Working models, deployed.

BuildEnterprise software

Predicting which organizations will adopt AI-driven features

A machine-learning framework that scores users and accounts on their likelihood to adopt new AI-driven product features. Marketing uses the scores to target the organizations most likely to move, and the client tracks readiness as a measurable metric rather than a guess.

Propensity modeling · Feature engineering · Account scoring
BuildB2B sales

Identifying key purchase influencers without a robust CRM

A predictive model that finds the true purchase influencers inside client organizations from behavioral and firmographic signals — removing the dependency on CRM hygiene and giving sales precision targets for renewals, upsells and product launches.

Predictive modeling · Firmographics · Sales enablement
BuildFinancial services

Machine learning for portfolio risk assessment

Built and deployed machine-learning models that let a financial institution rethink how it assesses portfolio risk — moving from static rules to data-driven scoring that surfaces exposure earlier and supports better-informed decisions.

Risk modeling · Deployment · Decision support
BuildFinancial services

Machine learning in recruitment and hiring

Predictive models for a top-tier financial institution that identified the defining traits of successful investment bankers from historical hiring and performance data, streamlining a recruitment process that had relied on instinct.

Classification · People analytics
BuildReporting

The next generation of interactive dashboards

Interactive reports with prediction, optimization and simulation models embedded directly in the dashboard — so business users explore scenarios and get model output in the same place they already look at their numbers.

Tableau · Power BI · Model integration
Consumer insights & marketing analytics

Who buys, why, and what to do about it.

InsightsSports apparel

Product-pairing analysis to lift e-commerce revenue

A proprietary association-rules model that reveals product relationships even from single-item transactions, where conventional basket analysis finds nothing. A global footwear and apparel maker used it to drive attach rates and cross-sell online.

Association rules · Basket analysis · E-commerce
InsightsCPG

Assessing brand health and consumer retention

A brand-health model combining machine learning with consumer analytics to measure brand performance, customer retention and cross-brand engagement across a portfolio — the evidence base for marketing and growth decisions.

Retention modeling · Portfolio analytics
InsightsBeverages

Demographic insights that drive beverage sales

Customer segmentation and historical sales analysis for a multinational beverage and brewing company, surfacing the demographic patterns behind who buys what, where — and turning them into targeting that lifted product sales.

Segmentation · Sales analytics
InsightsRetail

Self-service analytics for a global toy retailer

Data engineering plus a curated self-service environment in Tableau, so business users could explore trusted data, derive their own insights and share findings — replacing a queue of one-off report requests.

Data engineering · Tableau · Enablement
InsightsEducation

Predicting academic success in early childhood

Predictive modeling for a Texas school district that identified which students would benefit most from support programs, improving pass rates on state-mandated assessments by directing limited resources where they mattered.

Predictive modeling · Social impact
AI strategy & frameworks

Strategy that survives contact with the data.

StrategyGlobal e-commerce

Business frameworks for LLMs in customer service

An operating framework for deploying generative AI in customer support for a global e-commerce client — where it fits, where it doesn't, how to govern it and how to measure the result — grounded in a working prototype rather than a vendor demo.

Generative AI · Operating model · Measurement
StrategyCPG

Cutting organizational waste with descriptive analytics

Tasked with reducing waste by 7% at a global confectionery, beverage and snack company, the answer was disciplined descriptive analytics and business intelligence — finding where the waste actually was before anyone proposed a model.

Business intelligence · Operations

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Most of these started as a thirty-minute conversation about data that already existed.